A Bitcoin millionaire is paying for discounted food at a cannabis museum - making people without a Gold Card green with envy.
Card-carrying pensioners can have their half-price cake - and eat it, too - thanks to his four-figure donation to the cafe at Whakamana Cannabis Museum in Dunedin.
The Nelson man wanted to raise cannabis awareness so he donated an initial $5000 to provide half-price drinks and food to Gold Card holders.
Nothing on the menu contains cannabis, but it has plenty of themed munchies including a "Baked As Potato", some "Loaded Fries" and a "Cheese Spliff".
And before the new discount, coffee costs $4.20 - a nod to the term in cannabis culture that refers to the consumption of marijuana.
Curator Abe Gray said the benefactor, who made his money via Bitcoin, "thought the attitude from older people is what's holding back cannabis reform, and if they could come in and see the museum and be educated, that would be good".
"He hasn't specified what the end point is," Gray said of the benefactor's donation, which began this week and was verified by Stuff.
Laura Archer, of the Whakamana Cafe, said the donation did not apply to the Greenstone Dispensary, which sells cannabis related paraphernalia, nor the $4.20 a week VIP room which boasts more than 600 members.
A steady stream of elderly people have visited the museum and in-house cafe, with many asking asking questions about medicinal cannabis, she said.
One was a woman in her 80s who wanted advice to help with her Parkinson's, she said.
Gray said he gave a "tame pitch" to some elderly museum visitors when they have told him "we grow cannabis at home".
While attitudes toward cannabis in the general public appeared to be softening, the same could not be said for Facebook: Archer said the site will not let the cafe advertise lolly cake and cake.
"That is because I am apparently advocating illegal activities," Archer said.
No cannabis or hemp featured on the menu, but that may change if laws around hemp are relaxed, she said.
Earlier this year Stuff reported social media giant Facebook banned ads from the pro-Cannabis reform group, Start The Conversation.