If you were looking for the perfect person in the history of mankind to front a cannabis company, not many would look much further than rapper Snoop Dogg.
Snoop’s love of the plant, which is legal in several US states, is no secret and now he has finally got around to creating ‘Leafs by Snoop’.
The rap star launched his own weed brand at an event in Denver, Colorado, promising "the finest quality cannabis one could imagine".
"Since I’ve been at the forefront of this movement for over 20 years now, I’m a master of marijuana," he said.
"Leafs By Snoop is truly the first mainstream cannabis brand in the world and [I am] proud to be a pioneer."
Eight different strains of cannabis have been ‘hand-picked’ by the Smoke Weed Everyday rapper, including flavours such as Cali Kush, Bananas and Blueberry Dream.
Edible products including chocolate bars and sweets will also be available at medical and recreational dispensaries in Colorado from next month.
"Wherever my musical journey has taken me around the world, it's beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all," he explained on the Leafs by Snoop website.
"I've always been proud of our movement and have personally selected my favourite strains to enjoy. Leafs by Snoop is my way of sharing the experience I have with the finest quality cannabis one could imagine."
Snoop Dogg once claimed he smoked 81 ‘blunts’ a day, which would work out at 29,565 every year.