A catnip company has tailored its entire marketing approach to cannabis consumers who own cats, designing their line of catnip products to look exactly like cannabis products.
On its website, the company describes itself as “a purrrrveyor of 100% Organic Catnip as well as Cat Toys and Apparel” and uses the slogan “for cats who need the weed.”
The site goes on to say: “Our legendary catnip is grown in Southern California and Washington State. It is some of the utmost quality, pet-safe, organic catnip you will find on the market today.”
The company’s comedic spin on the traditional herbal cat treat continues throughout their entire lineup.
Cat owners can buy “catnip buds” with names like “Purrple Passion” or “Feline Express,” and they can store their pet’s “buds” in wooden “cigar boxes” specially designed to hold the company’s glass and plastic canisters.
Despite the clever marketing, catnip unfortunately has nothing to do with cannabis.
According to the Humane Society, “catnip is a member of the mint family, which has about 250 species.”
“The essential oil in catnip, nepetalactone, has a powerful effect on cats who are sensitive to it, turning even the most sedentary couch potato into a flipped-out ball of ecstasy.”
Cats who are sensitive to catnip are known to have what looks like a seriously good time when they get their paws on the herb, leading many cat lovers to conclude that catnip gives their cats some sort of a “high.”
“Most cats react to catnip by rolling, flipping, rubbing, and eventually zoning out,” the Humane Society explained.
“They may meow or growl at the same time. Other cats become hyperactive, running around like their tails are on fire, and some get downright aggressive, especially if you approach them.”
“Usually these sessions last about 10 minutes, after which your cat loses interest. It may take as long as two hours for him to ‘reset’ and become susceptible to catnip again.”
Only about 50 percent of cats respond to catnip, the organization reported.
The folks at Meowijuana aren’t the first to describe catnip as the ganja of the feline world.